What is a flipbook: pages you turn, not scroll
A flipbook is a document you read by turning pages instead of scrolling. What that means in a browser, how it differs from a PDF, and where it fails.
Send the deck as a browser link instead of a PDF attachment, and read which slides held attention before you write the follow-up.
You attach the deck as a PDF and hit send. The investor opens it in a preview pane, scrolls three slides, and closes the tab. You never find out which slide lost them, and the next email you write is a guess.
The fix is not a better deck. It is a different object: a URL that opens in the browser, keeps the slide order you exported, and reports back which pages held attention.
An attachment is a file, and a file behaves like a file. It lands in Downloads next to a bank statement, it opens in whatever viewer the phone defaults to, and it pinch-zooms badly on the screen where most decks are read first.
A link fixes both at once. You edit the project, the URL keeps working, and the viewer counts pages while the investor reads.
You drop the exported PDF into a flipbook project and it is split automatically into pages, one slide per page, in the order you exported them. The cover takes your company name and a brand color. Source pages want to be at least 1200 px wide, otherwise type on a chart slide goes soft when the investor zooms.
The turn is the part a PDF cannot copy. Click the edge of a page and the sheet curls over with real depth and shadow. Arrow keys work, Home and End jump to the first and last slide, and a swipe turns pages on a phone. One caveat worth knowing before you send: if drag to rotate is on, dragging spins the whole book instead of turning a page, so leave the dock arrows visible for anyone who tries to drag.
The dock is also where the download button lives, and you can switch it off if you do not want a PDF of the deck leaving the page. Hotspots go on any page, so the traction slide can carry a link to the data room and the last page can carry your calendar. Sharing settings are per project: set the deck to unlisted and it is link-only, open to anyone with the URL and out of search. The limits are real and worth planning around: free gives you 3 projects and 50 MB, which a scanned deck can blow past, and free projects keep the i3Dify watermark.
Views alone are close to useless during a raise. What changes the follow-up is the heatmaps tab, which shows how many times each page was opened and how long it held attention, next to session duration, device breakdown, country and referrer. That is the difference between knowing the deck was opened and knowing it was closed on the market slide.
Be clear about what it does not give you. Views are aggregated per day with no IP address and no visitor profile stored, so analytics measure attention, not identity, and a second session could be the partner or the associate she forwarded it to. Free is a view count with no analytics screen at all. The dashboard starts on Pro, which is 3 dollars a month or 24 dollars a year.
Wait a day and open the project analytics before you draft anything. A session that ends on page three tells you which claim did not survive contact, and that page is what your reply should answer. A deck that was reopened does not need more explanation, it needs a time. Sessions measured in seconds mean the cover is doing no work, which is a deck problem you can fix in the editor without resending a file.
A deck that opens in the browser is a deck that gets read to the end, and the pages the investor lingered on are the ones you answer in the follow-up.
Turn your deck into a 3D pitch deck.
Not by name. Pro analytics show view counts, time per page, device, country and referrer, aggregated per day with no visitor profile stored. For per-investor tracking, send a different unlisted project to each recipient and compare them.
Yes, on unlisted and public projects. The password covers the project page and the investor gets the passphrase out of band. It does not cover the direct image URLs, so it is a courtesy lock, not a vault.
Before. A deck sent ahead means the call starts on questions instead of on slide one, and the page analytics tell you which questions are coming before you walk in.
Split it. Keep the main story short enough to read in one sitting and move the deep-dive data into a second project you link from a hotspot on the last page. Each one then reports its own page engagement, so you can see who went to the appendix.
A flipbook is a document you read by turning pages instead of scrolling. What that means in a browser, how it differs from a PDF, and where it fails.
Twelve flipbook uses that hold up, the craft detail that makes each one work, and the mistake that ruins it. Three live demos you can open and flip.
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